About the Project. BASF sought to improve relationships with its users in the agricultural sector and build their loyalty. Therefore, we created Multiplica, the most significant discount and benefits program in Argentine agriculture.

We developed a comprehensive platform for producers, sellers, and distributors of BASF products. We designed a unique catalog in the agriculture industry and supported the strategy with a 360º campaign so that more people could join Multiplica. With over 10 varied categories that contain more than 80 rewards and benefits.