About the Project. Medtronic, a leader in medical services, wanted more patients to be aware of their insulin pumps and to feel more connected. Therefore, we created “Más Cerca Argentina”: a Facebook community aimed at sharing experiences, feelings, tips, recipes, inquiries, and doubts. We developed the “Life Stories” section: a series of videos in which the pump users were the real protagonists. We invited users to dare to tell their stories and share their experiences with diabetes.