About the Project. We carried out the development and management of an Incentive Program for sales and after-sales. Additionally, we developed the Nissan Summer Cariló campaign, which was a unique experience allowing users to get to know and familiarize themselves with the vehicles in the most effective way: by being on board. We developed a multi-platform digital system whose main goal was to manage and promote the event. This system enabled users to schedule an appointment, choose between taking a test drive or a journey, and select the car model they would like to try.